AI for Business — Strategy ও Use Case

লেসন ৩৬ / ৪৬

🎯 AI Strategy Framework

  1. Audit — কোথায় repetitive task?
  2. Prioritize — high impact + low risk আগে
  3. Pilot — small POC
  4. Measure — clear metric
  5. Scale — successful pilot expand
  6. Govern — policy, training

💼 Business Function-wise Use Case

Sales

  • Lead enrichment automation
  • Email personalize at scale
  • Call transcript → CRM update
  • Proposal generate
  • Objection handling script
  • Cross-sell recommendation

Marketing

  • Content generation (blog, social)
  • SEO research + optimization
  • Ad copy A/B variants
  • Customer segmentation
  • Sentiment monitoring
  • Campaign performance analysis

Customer Support

  • L1 chatbot (deflect 30-50%)
  • Ticket triage + routing
  • Knowledge base Q&A
  • Agent assist (suggest reply)
  • Sentiment-based escalation
  • Multilingual support

HR

  • Resume screening
  • Interview question generate
  • Onboarding chatbot
  • Policy Q&A
  • Performance review draft
  • Training content personalize

Finance

  • Invoice processing
  • Expense categorize
  • Forecast with reasoning
  • Anomaly detection
  • Financial report draft
  • Compliance check

Operations

  • Process documentation
  • Vendor evaluation
  • Contract analysis
  • Inventory optimization
  • Supplier communication
  • Quality check on photos

Product

  • User feedback synthesize
  • Feature prioritization aid
  • PRD draft
  • User research transcribe + analyze
  • Competitor monitoring
  • A/B test design

Engineering

  • Code review assist
  • Documentation auto-update
  • Bug triage
  • Test generation
  • Architecture review
  • Tech debt scan

📊 ROI Calculation

Use case: Customer support chatbot

Current state:
- 1000 ticket/day
- Avg handle 8 min
- Agent cost $20/hour
- Daily cost: $2,667

With AI (50% deflection):
- 500 ticket/day automated
- Per ticket cost: $0.05
- Saved: 500 × 8 min × $20/h = $1,333/day
- AI cost: $25/day
- Net: $1,308/day = $475K/year ROI

🎯 Pilot Selection Criteria

  • High volume, repetitive
  • Clear success metric
  • Low risk if fail
  • Quick win (3 মাস)
  • Stakeholder support
  • Data available

🏗️ Build vs Buy Decision

Build (custom)Buy (SaaS)
Unique workflowStandard problem
Privacy criticalQuick deploy
Strategic moatCost-effective
Engineering capacityNo AI team
Long-term ROIValidate first

👥 Team Structure

  • AI Champion — internal advocate
  • AI Engineer — build + maintain
  • Prompt Engineer — optimize
  • Data Engineer — RAG pipeline
  • Domain Expert — eval, validate
  • PM — coordinate
  • Compliance — review

📋 Governance Checklist

  • ☐ Approved tool list
  • ☐ Data classification policy
  • ☐ Training opt-out
  • ☐ Audit logging
  • ☐ Incident response plan
  • ☐ Vendor risk assessment
  • ☐ Compliance review (GDPR, HIPAA)
  • ☐ Employee training
  • ☐ Disclosure policy
  • ☐ Quality benchmark

🚧 Common Pitfalls

  • Solution looking for problem
  • "Boil the ocean" — too ambitious
  • No baseline measurement
  • Underestimate change management
  • Privacy/compliance afterthought
  • Vendor lock-in
  • One-time deploy, no iteration
  • Ignore user adoption

🎓 Change Management

  • Why before how (motivate)
  • Training সবার জন্য
  • Quick win celebrate
  • Champion network
  • Feedback channel
  • Iterate based on usage
  • Success story share

💡 Maturity Model

Level 0: No AI use
Level 1: Individual ad-hoc (ChatGPT)
Level 2: Approved tool, training
Level 3: Custom GPT/Project, workflow
Level 4: Custom apps, RAG, automation
Level 5: Agent-driven, autonomous workflow

বেশিরভাগ company Level 1-2-এ আছে এখন।